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The Store

An in-depth look at the main Neiman-Marcus store and corporate headquarters in Dallas: the selection, presentation, marketing, pricing, advertising and selling of a vast array of consumer products including designer clothes and furs, jewelry, perfumes, shoes, electronic products, sportswear, China and porcelain, and many other goods. Internal management and organizational aspects of a large corporation are shown, i.e., sales meetings, development of marketing and advertising strategies, training, personnel practices and sales techniques.

Genre:
Documentary
Duration:
118 min
Quality:
HD
Director:
Frederick Wiseman
Release:
1983
IMDb:
6.4
Keywords: department store

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